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About us

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The People Behind the Brand. And Their Idea.

Experienced founders

Claudia Hollergschwandter

Optician, product manager and committed marketing professional with various German and international eyewear brands.

Jürgen Beier

Entrepreneur, logistics expert in the optical industry and a very passionate sales specialist.

Driven by the drive to bring together the best of both worlds, they founded their own company in the summer of 2019.

And already at the beginning of 2020 they published your first collection together with HERZBLUT eyewear.

What we stand for

Our collection lives from designs that break conventions and are wearable at the same time. Always and at every opportunity.

Every single model stands for clarity, self-confidence and a sense of style – which is also reflected in the naming of our glasses.

The endless variety of our German mother tongue helps us to break out of the international monotony: Each version thus receives its own individual and appropriate name.

HERZBLUT obligates.

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At the start of the first collection in January 2020, 20 unique models were launched.


The characterful KRAFTHERZ eyewear collection will be completed in January 2022 with 10 new products.


Will the expansion end in January 2022? Hardly likely.

After all, KRAFTHERZ eyewear strives to be ahead, just like the men it is made for.